Privacy Policy

Prism Innovations Limited trading as Town Squared Art

Last updated: 15 August 2025

Who We Are

We are Prism Innovations Limited, trading as Town Squared Art. We are registered with the UK's Information Commissioner's Office (ICO) under registration number ZA042267.

Contact us at:

• Email: contact@townsquaredart.com
• Phone: 07747 032 002

Information We Collect

Information You Provide to Us

When you make a purchase or interact with our website, we may collect:

• Name and contact information (email address, phone number)
• Billing and shipping addresses
• Payment information (processed securely by our payment providers)
• Order history and preferences
• Any photographs you provide for personalized art prints (only with your explicit consent)
• Communications with us (emails, phone calls)

Information Collected Automatically

Our website, powered by Shopify, automatically collects certain information:

• IP address and location data
• Browser type and version
• Device information (phone, tablet, desktop)
• Pages visited and time spent on our site
• Referring website information

Analytics and Tracking

We may use analytics services such as:

• Google Analytics
• Shopify Analytics
• Other web analytics tools

These help us understand how visitors use our website and improve our services.

How We Use Your Information

We use your personal information to:

• Process and fulfill your orders
• Communicate with you about your purchases
• Provide customer support
• Send marketing communications (with your consent)
• Improve our website and services
• Comply with legal obligations
• Prevent fraud and ensure website security

Marketing Communications

When you make a purchase, we may include you in our marketing email list. You can opt out at any time by:

• Clicking the unsubscribe link in any marketing email
• Contacting us directly at contact@townsquaredart.com
• Calling us on 07747 032 002

If you sign up for our newsletter without making a purchase, we will keep your email address for a few days to send follow-up communications. After that, if you don't engage with our emails, your information will be removed from our marketing list.

Information Sharing

We do not sell, trade, or rent your personal information to third parties. We may share your information with:

Service Providers

• Shopify: Our e-commerce platform that processes orders and payments
• Payment Processors: Such as Stripe, PayPal, or Shopify Payments to process transactions securely
• Email Marketing Services: Such as Mailchimp, Klaviyo, or Shopify Email to send newsletters and promotional emails
• Shipping Companies: To deliver your orders
• Analytics Providers: To help us understand website usage

All service providers are required to protect your information and use it only for the services they provide to us.

Legal Requirements

We may disclose your information if required by law or to protect our rights, property, or safety.

Data Security

We implement appropriate security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. However, no method of transmission over the internet is 100% secure.

Payment information is processed securely by our payment providers and is not stored on our servers.

Data Retention

We retain your personal information for as long as necessary to:

• Fulfill the purposes outlined in this privacy policy
• Comply with legal obligations (typically 6-7 years for tax and accounting purposes)
• Resolve disputes and enforce our agreements

Marketing email addresses from non-customers are retained for only a few days for follow-up purposes, then removed if there's no engagement.

Your Rights

Under UK data protection law, you have the right to:

• Access: Request a copy of the personal information we hold about you
• Rectification: Ask us to correct any inaccurate or incomplete information
• Erasure: Request deletion of your personal information (subject to legal requirements)
• Portability: Request your data in a portable format
• Restriction: Ask us to limit how we use your information
• Objection: Object to our use of your information for marketing purposes

To exercise any of these rights, contact us at contact@townsquaredart.com or 07747 032 002.

Cookies

Our website may use cookies to enhance your browsing experience. Cookies are small files stored on your device that help us:

• Remember your preferences
• Analyze website traffic
• Provide personalized content

You can control cookies through your browser settings, though this may affect website functionality.

Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices of these external sites. We encourage you to read their privacy policies.

Changes to This Policy

We may update this privacy policy from time to time. Any changes will be posted on this page with an updated revision date. Continued use of our website after changes constitutes acceptance of the updated policy.

Contact Us

If you have any questions about this privacy policy or how we handle your personal information, please contact us:

• Email: contact@townsquaredart.com
• Phone: 07747 032 002

For data protection concerns, you can also contact the Information Commissioner's Office (ICO) at ico.org.uk.